WE THINK the best products and content shouldn't just make us look and feel good..but also connect us to the rest of the world.

WE BELIEVE that every effort, even our coffee habit and online shopping addiction...has the potential to help make society better. 

WE LIVE the best, most badass versions of our individual lives...



Think of LIFEWHILE as your sort of sassy (...but always judgement-free) friend who's down to discuss politics one minute, and Real Housewives of New York the next; your ride-or-die ally throughout the seemingly overwhelming, confusing, but ultimately gratifying world of socially-conscious living.

We have a full-blown Diet Coke addiction and a tendency to shop too much, but we're also deeply curious about how all those clothes that fill our closets are impacting the lives of the people who make them.

We're hungry for fashion, beauty and lifestyle content that's rooted in ethical business practices; in common-sense; in giving back...all while still maintaining the caliber of style, quality and accessibility we've grown accustom to.

With an open mind, a ton of research and a general willingness to laugh at/forgive ourselves as we (sometimes unsuccessfully) navigate the process of becoming more educated consumers, we're confident that we can help change the kinds of standards that brands are held to...

But that won't happen by being preachy. 

Or by pretending we're too busy to be bothered.

Or by assuming someone else will figure it out...

It'll happen, instead, when enough of us decide to actually engage in the conversation; when we decide to live life...while.




I'm Ana-Sophia,

The balance-craving, Los Angeles-living, dog-loving Founder + Chief Creative Officer of LIFEWHILE.

Together with a dedicated team of content creators and community members, my goal is to help change the face of traditional, often overly indulgent, out-of-touch lifestyle content.

By connecting like-minded consumers with high quality, ethically-responsible fashion, beauty and living brands, the hope is that we can all enjoy a stylish, personally-satisfying life, while impacting meaningful change on the world around us.



We're on a mission to make consciousness chic.